Assignment Essay Example | Topics and Well Written Essays - 500 words - 76

Assignment - Essay Example their consumption becomes stable with rising demand, these products are expected to be available in normal convenience stores like a bag of chips or chocolates (Entrepreneur Media.inc, â€Å"How Food Makers Are Convincing America to Eat Bugs†). In the discussion henceforth, emphasis will be delivered on specifying the target group for the chosen products along with a succinct rationale to the same. Cricket flour, which is composed of high protein and high nutritional benefits, is considered as a key to a sustainable future. As the product is manufactured from cricket bugs, it is necessary to educate people about the health benefits they will obtain from its consumption, which is also necessary to avoid any negative response from the customers. As the product is quite likely to be beneficial for young individuals suffering from malnutrition and for body builders as well, being in need for high protein consumption, its marketing approach will be targeting this particular group of consumers. However, as the product is manufactured from cricket bugs, the targeted consumer group will be limited within the non-vegetarian food consumers. To be mentioned in this context, young generation consumers are currently observed as highly quality conscious, having lesser significance for price related concerns. This particular group of consumers also deciphers high enthusiastic behavior toward s a new product, which can be highly beneficial for the cricket flour and energy bars intended to be offered. As these people believe in fast lifestyle choices, they are always in need for food products with high nutritional value to keep their body fit and strong. So the products may target this particular section of people, based on its high nutritional value, which will be of considerable advantage to the marketer. Moreover, body builders and people having special interest in sports may also be willing to consume these products, as it is deemed as beneficial for their health. As both

Business ethic and CSR Essay Example | Topics and Well Written Essays - 750 words

Business ethic and CSR - Essay Example The paper also maintains that positive correlation between CSR expenditure and future performance of the firm is different from what it is usually taken for because such studies usually don’t take the factor of management’s private information in consideration. And in essence these disclosures are signals by which firms communicate their private information of bright future prospects to the outside world. They maintain that charity hypothesis for CSR expenditure is not linked with the future performance of the firm though it may be linked with current period performance. Investment hypothesis and Signal hypothesis (i.e. either CSR expenditure are investments or communications of bright future prospects) are both positively linked with the future performance of the firm. But their positive relation is of mutually different nature. Their methodological innovation to test and differentiate between investment and their cherished signaling hypothesis lies in their splitting the CSR expenditure further down in investment related and non investment related components. If CSR spending is good investment then there should be positive relation between its investment component (optimal CSR expenditure) and its future performance. And if it’s not some investment endure but a signaling of better future prospects then there will be positive association between firm’s deviation from the optimum and its future performance. Although authors recognize that effects of optimal expenditure and deviation from it are not mutually exclusive as both can have positive association with the future performance. Through this methodology authors come up with their first result that CSR expenditures has a positive association with the future performance of the firm measured mainly through the change in the operating cash flow and ROA. When this relation is established authors then refute the Charity hypothesis regarding CSR expenditures. For if CSR spending are cha rity then these should not affect the future performance of the firm. Next, authors undertake the differential impact of optimal and deviational components of CSR on the future performance of the firm. Their striking conclusion entails that improved future performance of the firm, on average, is linked with the deviational CSR expenditure rather than optimal CSR. Further by their size adjusted returns tests they conclude that, on average, optimal CSR results in the decline of share holder value and the overall positive impact on the firm value is the result of signaling value of CSR expenditure. And with result authors refute the investment hypothesis of CSR while maintaining that for this hypothesis to hold firm it was required that optimal CSR should result in the increased performance of the firm. With their findings authors of the paper point to a new horizon in corporate literature regarding the true purpose of CSR expenditures and disclosures. Most important breakthrough that their work offers is the signaling value of CSR expenditure. This avenue of signaling worth of CSR disclosures has been usually neglected. Thus their discovery will add new angle to the relation of CSR expenditure and future performance of the firm. Their finding also highlights the phenomena that CSR expenditures are taken by the firms when they feel that their future prospects are bright and in coming